To reconstruct natural spaces where everyone can admire in a live state the most beautiful butterflies in the world. To have access to an extraordinary site just around the corner, where one can observe the life of animals which are among the most beautiful ones as regards elegance, shapes, paintings and colours. To create a laboratory where scientists, students, scholars and visitors can readily approach unique ecosystems and animals. To work in order to identify new possibilities for improving and maintaining the quality of the environment and deepen our positive feelings toward nature and its laws thanks to a direct experience. To develop a new model of museum, where one fundamental aspect is represented by the well-being of animals. To correlate the very existence of the living museum with important conceptions such as "sustainable economy", that is the correct relationship between man and nature, to be applied in the site where the museum is created, as well as through a variety of activities and initiatives in far regions and continents, which guarantee its existence and justify its goals.